Strategy to Execution
Kinetik’s monte carlo simulation supports multi-discipline strategic planning
70% of digital transformation programs do not meet their objectives. Kinetik Scenario and Intelligence change the odds
New products require G2M design that reflects new buying centers, new markets and new seller capabilities
Go-to Market Engine Tuning
While traditional segmentation relies on factors like industry and company size. Kinetik dives deeper, incorporating historical lead generation and validation statistics, opportunity creation and progression statistics, supervised cluster analysis to create a more nuanced understanding of each segment.
Kinetik analytics help define market aligned segmentation and sales coverage strategies –target the right customers with the right message at the right moment in their buying journey –short term results include increased lead velocity and accelerated opportunity progression
Chatbots, lead scoring, personalized content, automated bidding and more have potential to change the equation for marketing investments. Kinetik evaluates the overall impact of these tactics and methods in order to understand impact across the end-to-end go-to market engine.
Inorganic Growth
Market segmentation can be as simple as industry or as complex as detailed firmographic and behavioral segments. Enterprise B2B sales coverage models for each segment range from dedicated account teams to dedicated partner accounts. Optimizing marketing mix requires thoughtful tactics designed for both.
Kinetik predictive models estimate the potential revenue impact of an acquisition. Our models take into account a variety of factors, such as the size of the target company’s customer base, the product overlap between the two companies, and the overall market conditions.
Kinetik offers VCs a powerful set of tools to improve their decision-making process when investing in B2B enterprise software companies. By leveraging Kinetik for data analysis, risk assessment, and deal flow management, VCs gain a competitive edge and make more informed investment decisions.
Kinetik Intelligence can be trained to identify early warning signs of potential revenue slowdowns. This allows private equity firms to intervene proactively and help portfolio companies course-correct before problems escalate.
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