Sea change in enterprise B2B tech purchasing requires a generational upgrade in go-to-market analytics
Revenue Intelligence for Enterprise B2B Tech
Enterprise tech buying is undergoing a transformation as the world economy emerges from the pandemic. Decisions have shifted from individuals to buying centers. Buying groups have increased over 50% to 27 on average. Engagement points in the buying process have increased 2X to ~50. Executives increasingly demand a self-directed journey where they will signal when they need help.
This revolution in how purchase decisions are made for high value, complex technology solutions in 2025 creates an imperative for deeper analytics into the end-to-end purchase decision; from awareness to selection