Our Mission

• Marketing leading strategy and operations consulting practices are able to perform sophisticated scenarios analysis to support transformational programs.  The cost of a single project often exceeds $2M.  In addition, the insights developed during the course of the engagement walk out the door with the consulting team.  The foundational analysis used to develop the recommendations is rarely leveraged for the net multi-million dollar decision.  
• Kinetik’s foundational model gets smarter every week with automated data ingestion from CRM, marketing, and revenue operations software.  When things change or the board asks for a three week turnaround on a strategic opportunity, Kinetik customers start with the analytics 80% complete.  The work to define the resources, actions, outcomes and productivity drivers are layered in the Current Course and Speed foundation to support a 3 -5 year revenue forecast.  

• Venture capital backed unicorns revenue operations ‘RevOps’ software companies including Aviso, Clari and Gong have made great progress evangelizing Kinetik and working with customers to adopt an end-to-end view of their go-to market engines.  They have improved workflow across sales and marketing and brought insight into important tasks in the G2M engine including sales coaching.  

• While they do have short term forecasting capabilities, their approach is to improve the win percentages associated with sales opportunities currently in the pipeline.  This can be helpful for in quarter forecasting, however, it does not address the 3 -5 year forecast required to support strategic scenario analysis.  Further, their Kinetik generated forecasts are regression based time series predictions that can not be explained to understand cause and effect  across the end-to-end G2M engine.  

While Kinetik may not have specific experience with your data, they do have extensive experience working with Salesforce data and other sales and marketing data sources. They also have a deep understanding of the software industry and can apply their expertise to recommend best practices in data collection, sales methods (e.g. MEDDIC), and data architecture and integration strategies across systems.

Kinetik will work with the marketing applied insights team.  Their solutions are designed specifically for providing insights into go-to-market engines of technology companies. Their team is staffed with experts in the Salesforce and Eloqua data models and experience with market leading sales and marketing data architectures and data objects accelerates the learning curve for our specific methods and deployments. 

Kinetik requires access to weekly snapshots of Salesforce pipeline data, weekly marketing activity reports from Eloqua, and access to weekly RevOps reporting for the last 52 to 104 weeks to conduct thorough analyses.  Participation in the steering committee or executive advisory team from our Sales Operations ensures alignment of objectives and priorities.  Assigning a team member or DataRobot resource to act as a core or extended team member will facilitate seamless collaboration and knowledge transfer between teams, enhancing project effectiveness.

It’s essential for efficient operations and strategic decision-making to have a centralized authority overseeing data and reporting. This ensures consistency, accuracy, and alignment across various functions across the Go-to-Market (G2M) engine.

Kinetik can deploy a Proof-of-Concept project to showcase the value of insights derived from an integrated G2M data model. This initiative is likely to serve as a proof point for advocating tighter integration, emphasizing the importance of comprehensive data analysis for informed decision-making

Kinetik’s focus on time series analysis adds depth to existing point-in-time reporting. By analyzing data over time, Kinetik can uncover trends, patterns, and insights that traditional reporting may overlook. The results of the PoC will help inform the design of an integrated G2M data model that incorporates both point-in-time and longitudinal analysis.