Buying Center Signal Intelligence for Enterprise B2B Tech

Sea change in Enterprise B2B Tech Purchasing Dynamics

A sea change is underway in Enterprise B2B Tech buying that requires a deeper understanding of buying group dynamics and engagement patterns than ever before

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2025 Insights

Kinetik Solutions

Kinetik works with enterprise B2B tech companies to develop a deep, fact-based understanding of their buying centers to optimize and orchestrate go-to-market strategies and motions
Kinetik employs data science, sophisticated simulation, and visualization; to understand buying center composition by role, buying stage and activity, and real-time AI models to power customer data platforms
Buying center intelligence solutions include conversion rate insights, end-to-end buying journey visualizations, success pattern analysis, and custom AI models to power Customer Data Platforms

Kinetik applies data science, predictive analytics and simulation to align design of GTM motions with buying center preferences

Detailed profiles of the buying center engagement points and buying group composition

Full visibility of buying center engagement eliminates unproductive energy on lead and opportunity attribution

Buying center signals intelligence to support personalization and automation in engagement blueprints

“We are experiencing a Sea Change in Enterprise B2B tech buying. The way enterprises make purchase decisions has changed dramatically over the last five years; more executives involved, a greater number of touchpoints – both digital and in person, and a shift toward more self-service across the buying process. Working with Kinetik, BMC is deploying a next generation of GTM metrics to reflect this change in how we design and execute our GTM motions.”

Martyn Etherington

Chief Marketing Officer

BMC, Enterprise B2B Software

Martyn Etherington

Chief Marketing Officer, $2.5B Enterprise Software

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Kinetik stands out relative to pure play data science service providers in that they bring a deep understanding of Enterprise B2B go-to-market dynamics. This allows them to understand our challenges and design data science experiments highly tuned to our key issues.

We are modernizing the end-to-end go-to-market engine to build the data foundation for AI and refresh the tech stack to support automation and personalization. Kinetik is supporting this transformational initiative with data science driven micro-project that deliver near term value and inform the broader GTM transformation.

We realized that limitations in the data architecture was limiting our ability to discern cause and effect across the end-to-end go-to market model. Working with Kinetik, we are able to integrate customer, account, response, lead, opportunity, and third-party intent data to identify the success patterns for customer and prospect

Kinetik brought a combination of go-to-market strategy, domain expertise, and data science talent to accelerate proof points for our deployment of RevOps and revenue intelligence to support our overall go-to-market transformation.

KinetikBuying Center Intelligence Solutions

Access Kinetik’s library of analytics and visualizations to jumpstart your data science foundation of your go-to-market transformation

Discover

Data science driven insights illuminate the end-to-end G2M perspective on buying center roles, signals of buying center intent, and stage in the purchasing process

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Architect

Design the blueprint for aggressive revenue growth by defining resources, actions, and outcomes for the scenario

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Scenario

Evaluate pipeline, signings and revenue impact of new engagement blueprints and productivity impact of precision marketing and prospecting

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Intelligence

Kinetik Intelligence AI Engine powers segment, product, and GTM motion specific insights to power your marketing and sales automation and personalization engines

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Perspective

Orchestrating touchpoints across functions to deliver a seamless buying experience across multiple G2M motions requires clear functional objectives and key results.

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Foundation

Credibility requires a foundation built on a deep understanding of G2M design with granular performance history through time series analysis of weekly sales and marketing outcome data

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Kinetik Buying Center Intelligence Solutions

Derive competitive advantage from deep insights into your top accounts and prospects. Provide insights on buying group composition, key individuals in the buying group, stage in the buying process, and 100% transparency into engagement

Buying Center Signal Intelligence